WHAT'S INCLUDED IN A CORPORATE VIDEO PACKAGE IN SYDNEY?

What's Included in a Corporate Video Package in Sydney?

What's Included in a Corporate Video Package in Sydney?

Blog Article

When a Sydney business decides to invest in corporate video, the first and most common question is: "What does it cost?". But a more important question, and one that provides a much clearer picture of value, is: "What is actually included?". The price of a video production Sydney service can vary dramatically, and understanding the components of a professional package is crucial for making an informed investment in your brand.

A low price tag often means critical services are missing, leading to a final product that looks amateurish and fails to deliver results. A comprehensive corporate video package, like those offered by a premier service like HERO SHOT, is not just about filming; it is an end-to end strategic partnership designed to create a powerful marketing asset. This guide breaks down exactly what should be included in a professional package.

Phase 1: Pre Production (The Strategic Foundation)


This is the most critical phase, and it is where many low cost providers cut corners. Without a solid strategy, the entire project is set up for failure. A professional package must include:

  • Discovery and Strategy Session: A deep dive consultation to understand your business, your target audience, your brand message, and the specific goals of the video. What action do you want the viewer to take? Is this a brand manifesto, an explainer video, or a customer testimonial? This strategic alignment is non negotiable.

  • Concept Development: Based on the strategy, the creative team should develop a core concept for the video. This includes the overall tone, style, and narrative approach that will best achieve your goals.

  • Scriptwriting: A professional script is the backbone of your video. It is not just about writing down what will be said; it is about crafting a compelling brand narrative with a clear beginning, middle, and end. The script should be concise, engaging, and focused on benefits, not just features.

  • Storyboarding and Shot Listing: A storyboard is a visual blueprint of the video, sketching out key scenes. A shot list is a detailed plan for the videographer, outlining every single shot that needs to be captured on the day. These documents ensure the production phase is efficient and that the final video aligns with the creative vision.

  • Location Scouting and Talent Casting (If Required): If the video requires a specific location outside your office or actors to play roles, a professional package will include the logistics of finding and securing these resources.


Phase 2: Production (The Filming Day)


This is the phase most people think of when they imagine video production. A professional package ensures this day is executed flawlessly.

  • A Professional Crew: This is more than just one person with a camera. A standard professional crew for a corporate shoot will typically include:

    • Director/Producer: Oversees the creative vision and ensures the project stays on track.

    • Director of Photography (Videographer): Responsible for the camera work, framing, and capturing beautiful cinematic shots.

    • Sound Recordist: Dedicated to capturing crystal clear, professional audio, which is 50% of the video's quality.

    • Gaffer/Lighting Technician: Responsible for setting up and shaping the professional lighting.



  • High End Professional Equipment: The package must include the use of professional grade equipment. This includes:

    • Cinema Grade Cameras: Cameras that can capture high resolution, cinematic footage.

    • Professional Lighting Kit: A full suite of lights, stands, and diffusers to create flattering, dimensional lighting.

    • Professional Audio Gear: High quality microphones (lapel mics, boom mics) and a dedicated audio recorder.

    • Stabilization Equipment: Gimbals, sliders, and tripods to ensure all shots are smooth and stable.




Phase 3: Post Production (Where the Magic Happens)


The raw footage captured on the production day is just the beginning. The post production phase is where the story is truly brought to life.

  • Video Editing: The editor pieces together the best takes, crafting the narrative according to the storyboard and script. This includes pacing, shot selection, and creating a compelling flow.

  • Colour Grading: A professional colourist adjusts the colour and tone of the footage to create a specific, consistent, and cinematic mood. This is a critical step that separates professional video from amateur footage.

  • Sound Design and Mixing: The audio is meticulously cleaned, mixed, and enhanced. This includes balancing dialogue, adding subtle sound design effects, and mixing in the music track.

  • Motion Graphics and Animation: This includes adding professional animated titles, lower thirds (name supers), and any motion graphics needed to explain complex ideas or highlight key information. For a SaaS company's explainer video, this might include animating elements on a screen capture.

  • Music Licensing: The package must include the cost of licensing a professional music track. Using unlicensed music can lead to serious legal issues.

  • Review and Revision Rounds: A professional package will include a set number of revision rounds (typically two), allowing you to provide feedback on the edit and request changes to ensure the final product is perfect.


Phase 4: Final Delivery


The final step is receiving your finished asset, ready to be deployed.

  • Master File Delivery: You should receive your final video exported in high resolution formats suitable for various platforms, such as your website, YouTube, and social media.

  • Clear Usage Rights: The agreement should clearly state that you own the rights to use the final video for your business purposes.


What Our Clients Say About Our Comprehensive Service


The team was professional, responsive and easy to work with throughout the entire process. They captured our Conference event beautifully the images were high quality and really reflected the energy and purpose of the day. I highly recommend Hero Shot to anyone looking for reliable and skilled photographers who deliver excellent results.

Mick Coyne

Final Thoughts: Investing in a Process, Not Just a Product


When you compare corporate video packages in Sydney, look beyond the final price. A comprehensive package from a provider like HERO SHOT is an investment in a strategic process. It ensures that every stage, from the initial idea to the final delivery, is handled with professionalism, creativity, and a focus on achieving your business goals. A cheap video that fails to deliver is an expense; a strategic video that tells your story effectively is an investment with a powerful return.

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